Sunday, December 11, 2011

Peer Reviewing Reviewed

I have discovered that peer reviewing has its pros and cons and unfortunately, for this class, the cons are outweighing the pros as the semester wears on and approaches the finish line. I have learned a lot in this class, and one reason was the chance to receive feedback from my classmates on the work completed. In fact, it was assigned work that they do give feedback in the form of constructive criticism. However, that does not mean that everyone gave it on time (before deadline) or even gave it all.

For our first class asignment - clubhouse blogs - I got feedback from one student, and I have to say it really wasn't helpful. For some reason, she thought Ask Tazi-Kat! was an advice column for pet lovers, and that it should run tips on caring for pets. The column offers general advice on a range of subjects, and has hardly ever addressed issues dealing with pets. As of this writing, it is up to 1100 hits (in 11 weeks), with 100 of those hits coming in over the past 3 days and a third of the total hits coming in within the last three weeks; as well as an ebook of the archives planned for January publication through Amazon.com; and daily subscription numbers also on the rise. If I had taken the advice to change the format, I don't think it would have been so successful, as pet-care is a very niche market; nor is it my forte.

Project Two did offer some very helpful review advice on travel writing, offering hints on what people look for when they travel to Providence; but even so, one of the reviewers did not offer their thoughts until after the due date for the project. As luck would have it, I got paired with this person for the next two group projects; and as expected, all deadlines were ignored. Thank God that I lucked out on Project Three, as the other member of the three-person group - the only other person I consider to be a contributing member - is an amazing student and an amazing worker. I know I keep touting him, but he seriously is that good. He graduates in May, and I have no doubt I will be seeing his name in the Wall Street Journal some day! (FYI: He is a Business and Finance major).

For Project Three, the recreation of a restaurant website, only one person got their peer reivew in by deadline (others were a week late!) and he gave some very helpful suggestions that were incorporated, and acknowledged on our Peer Review forum message board (including the suggestion that we add a Directions page to the site). The remainder of the reviewers posted their thoughts a week late, and basically said the same exact thing as the first person - lighten the background and add a Directions page - ignoring the fact that the edits had been made a full week prior. Explanations as to why there were no pictures of the restaurant or its food were posted to the forum (after the first reviewer suggested they be added), and completely ignored. Criticisms that we should add some kept pouring into the forum. It was all I could do not to post in a bold, red font "PULL YOUR HEAD OUT OF YOU A$$ AND READ THE G-D D-MN PROJECT UPDATE!!! FOR THE LOVE OF G-D YOU ARE A SENIOR IN COLLEGE!!! PULL THIS KIND OF CR@P IN THE PROFESSIONAL WORLD AND YOU WON'T MAKE IT PAST YOUR FIRST 90-DAYS!!!!!!!" Thankfully, I have been practicing the art of patience since leaving the professional world of Marketing, and managed to keep my cool. (FYI, part 2: just in case you were wondering, we used placeholders [generic graphics] in place of actual pictures, so as to leave the picture choice open for the business owner to visualize).

With Project Four, the three contributing members of the group all agreed that the criticisms received were bulls--t, and only offered up because the reviewers had to say something. We received criticisms such as:

"You have too many links" (several of the links were required for the project, and could not be removed; the others were essential to the opertation of the site)

"I don't like the sports theme" (the page name is Intercepting Traffick and its purpose is to raise awareness of child sex trafficking at major league sporting events. DUH!)

"I think you have too much information on your site",with the suggestion that people would get bored and move on to another site (the site itself is an informational site with a targeted audience, not a general interest site.)

I have always tried to make my criticisms constructive...which is why this blog has so often turned into a rant. It's all just part of the process.

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