When one person is doing something it is special, unique, and eye-catching. When everyone starts doing something, the bar is raised to remain special, unique, and eye-catching. I have lived long enough to watch the Internet grow from 16-mbps (or was it 16-kbps?) to a tool that can download complex flash-animation in seconds. Once upon a time, flash animation was special...now, it is expected. Once upon a time, interactive features were exiting...now, they are routine. Once upon a time, websites were unique...now, they all blend one into the other.
I have been browsing the Internet this week looking at the different styles and layouts chosen by different companies and industries, and quite honestly it has all started to blend into one big swirl. How is a company to stand out when attention spans are too short to catch for more than a few seconds? These are the thoughts I am processing this week...more posts on this subject will follow as I figure out what I am thinking.
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